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The Book

Başarısızlık, Başarı, Mutluluk

Lessons distilled from 40 years in business: facing failure, making success sustainable, and not losing happiness along the way.

Where to Buy

Başarısızlık, Başarı, Mutluluk — Beşir Kemal Ustaoğlu (Parola Yayınları)

About the Book

The book draws on the author's working and personal life across Türkiye, Europe and the United States over more than 40 years, around three themes: facing failure and learning from it, making success sustainable, and not losing happiness in the middle of it all.

Does the road to success really run through failure? Drawing on his own life, Beşir Kemal Ustaoğlu shows how disappointments and setbacks can become the steps towards better days.

Publisher
Parola Yayınları
Year
2021
Pages
272
ISBN
978-625-7031-84-4

Interviews About the Book

13 March 2023 · Radyo Cazkolik

"The Bright Side of Life" with Tunçel Gülsoy

An interview on the book and 40 years in business.

Listen to the interview →
29 April 2026 · OMÜ IDEA'26

"A 40-Year Journey: From Antakya to America"

A university talk on the book's central ideas.

Read the news →

What People Said About the Book

Endorsements

Endorsements printed on the book's cover.

“Beşir Ustaoğlu is one of those friends and teachers I could not do without.”

Ahmet Güneştekin
Artist

“This book recounts lived experience of the kind well-educated young entrepreneurs can learn from.”

Coşkun Aral
Photojournalist

“A work that lights the way for the next generation.”

Haluk Dinçer
Business Leader

“To be both happy and right, choose the right life.”

Kaan Uskanlı
Advertising Executive

Where to Buy

The book is available from the main online bookshops. Depending on the print run, stock can occasionally sell out.

D&R BKM Kitap Halk Kitabevi

If you cannot find the book in stock, or would like to order copies for your team, get in touch with me directly — and I will help you obtain it.

Bring the Book's Ideas Into Your Organisation

Would you like to turn the book's core ideas into a corporate training programme?

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